There are several ways for businesses to generate sales. The classic way is direct sales by either having an internal sales team or an online shop. When businesses make a marketing arrangement with an external website, the promoting webmaster will receive a commission.  The online retailer pays commission to an external website for traffic or sales generated from its referrals. Based on the characteristics of affiliate marketing it is a sort of product marketing.

How does affiliate marketing work?

The sales partner (the affiliate partner) tries to attract leads and turn them into buyers. He achieves this via content marketing, via paid posts or emails. By having a large database of followers an affiliate can send promotional to his contact list. As they trust & value his content they will be more willing to take alook at what he is sharing with them. Not every contact on a list will look at the offer.

What do buyers think about the affiliates financial interests?

Now a days most affiliate partners will highight the fact that they are being paid by manufacturers. The affiliate could slide into a conflict of interest.  He should highlight thatz he is paid to feature the product. The objective is to get a growing number of people will purchase the offer.
Where can you find companies willing to let you be one of the affiliates. Clickbank is an example of such a popular platform where affiliates look for ideal products: